POTENZA

Racing-inspired Performance

POTENZA supports the efforts of drivers who are aiming for the top in the motorsports world and pursuing the upper limits of speed allowed by its technology.

POTENZA meets the challenge of evolving the driving experience as well as achieving superior performance.

POTENZA also captures the passion of all drivers in the world who are continually striving to improve their driving skills.

POTENZA is committed to catering to the demands of everyone who loves driving.

PASSENGER CAR (PSR)

4X4 VEHICLE (SUV)

DUELER

All-terrain (ON/OFF) Traction

DUELER combines the high-level traction and toughness that full-fledged 4WD vehicles require.

At the same time, it provides superior driving performance, comfort, and reliability to a wide variety of vehicles including pickups, SUVs (sport-utility vehicles), CUVs (cross-utility vehicles), and premium SUVs/CUVs.

The essence of Bridgestone's tire design technology, recognized worldwide, has been channeled into DUELER tire brand.

It provides even greater driving pleasure for various highperformance 4WD vehicles.

4X4 VEHICLE (SUV)

RFT

Run-Flat Technology

New Technology of the 3rd Generation

Bridgestone's first run-flat tyre was introduced in the early 1980s with an aim to keep disabled drivers' vehicle mobile, even after complete air loss. The Porsche 959 was the first mass-produced vehicle equipped with run-flat tyres, making them standard equipment in 1987. In this early application, these tyres could not offer the smooth, comfortable ride as compared to conventional tyres.

Striving to solve this problem, Bridgestone developed a second-generation run-flat tyre in 2005 which offered improved riding comfort. And, in 2009, Bridgestone introduced new technology in the third generation run-flat tyres, which offers almost the same riding comfort as conventional tyres.

PASSENGER CAR (PSR)

4X4 VEHICLE (SUV)