POTENZA supports the efforts of drivers who are aiming for the top in the motorsports world and pursuing the upper limits of speed allowed by its technology.
POTENZA meets the challenge of evolving the driving experience as well as achieving superior performance.
POTENZA also captures the passion of all drivers in the world who are continually striving to improve their driving skills.
POTENZA is committed to catering to the demands of everyone who loves driving.
TURANZA aims to achieve the high-level balance that luxury car owners seek, combining comfort, security, driving performance, and advanced technology.
TURANZA will constantly work to improve drivers' performance, utilizing cutting-edge tire technology to approach ideal driving conditions for drivers of world-class luxury cars.
Like a bolt of lightning, authentic cool commands attention, and leaves its mark. Bridgestone, one of the top names in performance, now adds the new MY-02 Sporty Style tyre to its lineup. Carrying an aggressive LIGHTNING GROOVE tread pattern to announce its presence, the MY-02 is equipped with precision Bridgestone technologies that lay claim to the road and keep you driving in a style that’s all yours. Dress up your car with MY-02, a custom look that’s unmistakable.
ECOPIA provides eco-friendly performance through higher fuel efficiency and safety. It allows for reduced rolling resistance, which in turn enhances fuel efficiency. ECOPIA also reduces the production of harmful carbon dioxide emissions that contribute to global warming.
It promises reduced rolling resistance without undermining safety from braking performance, including in wet conditions.
B stands for "balance" in Bridgestone's innovative range of Bseries tyres. Achieving a perfect harmony between comfort and stability, they are the ideal choice for a wide range of today's compact vehicles.
Tuned for superior balance when it comes to safety and driving pleasure, B-series tyres combine quiet, smooth performance with excellent stability and mileage. Incorporating Bridgestone-engineered tread patterns, they also offer total peace of mind and high resistance to aquaplaning.
Bridgestone's first run-flat tyre was introduced in the early 1980s with an aim to keep disabled drivers' vehicle mobile, even after complete air loss. The Porsche 959 was the first mass-produced vehicle equipped with run-flat tyres, making them standard equipment in 1987. In this early application, these tyres could not offer the smooth, comfortable ride as compared to conventional tyres.
Striving to solve this problem, Bridgestone developed a second-generation run-flat tyre in 2005 which offered improved riding comfort. And, in 2009, Bridgestone introduced new technology in the third generation run-flat tyres, which offers almost the same riding comfort as conventional tyres.
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